Online Reviews And Ratings



Online Reviews And Ratings



Reading online reviews is common across wide range of demographic groups, but those under 50 are especially likely to regularly incorporate them into their shopping experiences. A little more than half (53%) of 18- to 29-year-olds and 47% of 30- to 49-year-olds say they always or almost always read online reviews when buying something for the first time. Fewer adults ages 50-64 (34%) or 65 and older (23%) consistently engage in this type of online shopping behavior. The frequency with which people read online reviews is also correlated with how often they shop online. Roughly two-thirds (67%) of weekly online shoppers say they nearly always read customer reviews before buying new items, compared with 54% of monthly online shoppers and 38% of those who say they shop online less often. Overall, online shoppers are eight times more likely than those who never shop online to say they typically check online reviews before buying something for the first time (49% vs.


In addition to reading online reviews, many Americans watch online videos to help them with purchasing decisions: 55% of U.S. Product review videos are also more common among those under 50 than among those 50 and older (68% vs. The trustworthiness of online reviews has come into question in recent years, as business owners and consumers alike have voiced concerns about the validity and truthfulness of the information posted on various online review sites. And when asked about this issue, Americans themselves are nearly evenly split. In general, users with greater experience utilizing online reviews are more comfortable with their accuracy and truthfulness. Around two-thirds (65%) of U.S. But among those who say they only sometimes read online reviews, these figures are reversed: 38% say that online ratings and reviews are generally accurate, while 61% say it’s often hard to tell if they are truthful and unbiased. Similarly, Americans under the age of 50 are more likely than older adults to trust the accuracy of online reviews. Some 55% of those ages 18 to 49 who read online reviews feel that they are generally accurate, compared with 45% of those 50 and older.


And when it comes to the tone of online reviews, more Americans report being influenced by highly negative reviews than are influenced by highly positive ones. Some 54% of Americans who read online reviews indicate that they pay more attention to extremely negative reviews when trying to make decisions, while 43% pay more attention to extremely positive ones. Some 40% of Americans nearly always rely on online reviews when making purchasing decisions - but a much smaller share consistently write their own reviews of the products and services they themselves engage with. The survey asked respondents how often (if at all) they post their own online reviews of three different types of purchases: products they have bought, restaurants they have visited and services they have used. There are only modest age differences when it comes to reviewing restaurants or other services, but Americans under the age of 50 are quite a bit more likely than older adults to leave their own product reviews.


Fully 71% of 18- to 49-year-olds at least sometimes provide their own reviews of the products they purchase, compared with 49% of those ages 50 and older. Along with dedicated online review sites, social media platforms now provide an opportunity for consumers to share their thoughts and experiences about the products and services they use. And this survey finds that 39% of U.S. Those who have shared their customer experiences on social media report doing so for a mix of both positive and negative reasons. Among those who have talked about their experiences with a company or product on social media, 86% indicate that they have done so after a good experience, while 77% say that they have done so following a bad experience. Issues pertaining to product safety and consumer protection have long been the domain of a number of federal, state and local government agencies. At the same time, Americans now have access to a host of reviews and ratings that might help them learn more about companies and products as well as navigate their way through good and bad consumer experiences. This survey asked Americans to assess the extent to which both of these approaches - government regulations versus reviews and ratings - do a good job of ensuring product safety, encouraging consumer confidence and making companies accountable.


You can withdraw your earnings right to your PayPal account. As you can see, many of these review opportunities are for bloggers, so you might want to consider starting one! We have a post on how to start a blog and make money from it, which you can check out here. Where to join: Sign up for get reviewed here. This European-based website gives you the opportunity to make money from your blog, social media channels, or video channels. You’ll partner with brands who’ll pay you to create or post content for them. Where to join: Sign up for SeedingUp here. Aside from surveys, you can also shop, play games, complete offers, and watch videos to earn money! Payment is sent to your PayPal account, or you can choose gift cards as your payment option. There are more than 50 gift card options available, for places like Amazon, Walmart, Red Lobster, and the Olive Garden.