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The internet is an extremely powerful tool which has been underutilized by the dog boarding kennel industry in the past. In the last few years however, boarding kennels which have a website is commonplace. In order to attract new clients, an internet presence is absolutely necessary. However, having a website is not good enough, you must make sure that your website is found when your potential clients search for dog boarding services in your area. Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to your website. With this tool youll be able to see exactly what keywords and phrases visitors are typing in to arrive on your site. What are some search terms you want to be recognized for? For example if your kennel is located in or near Toronto, a common term your potential clients may search for in Google is dog boarding Toronto.
You will want to see in Google Analytics that you visitors are entering you site via that search term. Many books have been written on how increase search rank (Search Engine Optimization, SEO) for keywords as there are many techniques, your best bet is to purchase one. This article does not go into topic. A call to action is one the most important concepts in internet marketing. Without a call to action on your website, all the visitors you may get are wasted. A call to action directs your visitors to act in some specific, like calling them to book their dog in, or in more sophisticated boarding kennel websites, booking a dog boarding reservation online. It is an excellent idea to place a nice big call to action at the bottom of your content on every page. This way, when the potential client is navigating through your website, they will constantly see your call to action.
Always remember that content is search engine food. This is how Google figures out what is on your page and what services you are offering. So, if you want to attract dog owners, you need to add relevant content to your web pages so that Google and the other search engines can send those users to your page. Of course you are not just doing this for Google, you are also doing this for your potential clients. Make sure you tell your clients what they want to know about your boarding kennel. You can place Google maps on your website with GPS coordinates of your kennel if your location is not a regular postal address. Register your business and website with Google Places (formerly Google Maps and Google Local). As a local-based service business Google will showcase your services to interested searchers, so get in Google Places now! Reviews are essential for pet owners to gain confidence in leaving their dog in your care for the first time.
Nobody wants to come across your listing and see that no one has said a word about you. That doesnt inspire a whole lot of confidence. Its called social proof. We look for social proof as human beings in everything we do. A potential client wants to know that YOU are the right choice to make, and if they see others raving about you, it makes their decision that much easier (and this is all before they ever arrived on your website!). Happy clients are all to pleased to share their wonderful experience with the world. After each new client returns home, KennelSeek will send them a welcome home email that thanks them for choosing your kennel. It also contains a direct request and link to your KennelSeek listing and asks them to share some feedback. They are even enticed to make reviews with donations on their behalf to local pet charities or if they are Canadian, Airmiles Reward Miles.