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How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online more than ever. ” Google is looking for natural language, so you’re going to have to brainstorm the types of questions people might ask that include your target keywords. Incorporate conversational, long-tail keyword phrases into your content as much as possible. Featured snippets are selected search results that are found in a box on top of Google's organic results. Google wants to give users the best answer so it’s essential you answer questions clearly and update your website with fresh, engaging copy on a regular basis. Research shows answers in the form of lists have done very well in featured snippets.
The more conversational answers your site and online profiles contain, the better your chances of appearing in this coveted spot. The same goes for “People also ask”. You might have seen this pop up when you type in or speak a question. Check out the example below - I asked, “where are the best boutiques in nyc? ” Below the top few results there is often a “People also ask” section. Each of those dropdown menus answers a related question using content from well-optimized websites or blogs. Create copy for a 9th grade reading level No matter what your business offers it’s never a good idea to write overly technical or jargon-filled copy. It doesn’t benefit the user, and it doesn’t benefit your SEO. Research shows that content written at a 9th grade reading level - or below - appears more often as a voice result. You can use a tool such as the Flesch-Kincaid Grade Level to determine what grade your content is at and adjust accordingly. It’s not about dumbing down your site - it’s about answering questions succinctly and clearly rather than filling your webpages with unnecessary language that will only confuse searchers and search engines. Focus on adding these strategies to your marketing efforts to increase traffic, leads and sales as adoption of this exciting technology continues to grow. The more you focus on voice search optimization now the better results you’re going to get in the long run.
Ben Wade led off the third for the As with a walk. A sac bunt by Steve Frost was then thrown into right field, allowing Wade to score. Ryley Burns reached on a walk and both Frost and Burns scored when what looked like a sacrifice fly by Vance dropped in. Vance then plated on a wild pitch to make the score 6-1 for Valley after two and a half innings. Porter then relieved start Alkerton and got out of the inning. The Aces had a chance for multiple runs in the fifth but the As only allowed one. Porter led off with a single, followed by a single by Pender. An infield single by Ellis loaded the bases with none out. After a strikeout, Porter scored on ground out to first by Kurtis Summers. Another strikeout ended it and the score was 6-2 for Valley after five. The sixth saw Kars score three to make it a one run game. Cory Morrison started things with a single, followed by a single by Milne. A hot grounder by Danny Powers got by first to score Morrison. Then Porter singled, scoring Milne with none yet out. After a pop up, Ellis hit a single that scored Powers, but Porter got thrown out at third on a close play. A strikeout ended the rally. The bottom of the seventh saw the first batter go out on a pop up. 10 o'clock. After a 13 minute delay, play resumed. The subsequent batter struck out, but Morrison hit an infield single to keep the game alive. When the next batter lined out to short, the Valley As had completed the upset win and advanced to the GOFL semifinal.
Funny how everything looks so much better in the morning! Practically felt like royalty! Went to the breakfast room to get something to eat - may take a day or two to get the appetite back to normal. Was also hoping to hook up with the others to see what the plans were for the day. I think only three people went to Signal Hill yesterday and it was dark. So the plan was to leave the hotel around 8 AM and finish the trip. Yes - the weather sucked - it was foggy - it was drizzling a bit and so big rain gear was in order. Neil would meet us on the way as he was in a different hotel. We made an impressive looking group - I think there were about 12 or 13 of us that made the trek. Not only were we impressive in numbers, but just the fact that we were on a bicycle.