Anyone with a knack for sales and/or marketing, and an understanding of SEO, can tap into this lucrative field. Some companies pay generous fees or commissions for quality SEO, making this a great opportunity for anyone wishing to utilize the internet to generate revenue.
In the realm of web-based business, knowledge of SEO can mean the difference between success and stagnation. SEO, which is the abbreviation for "search engine optimization", is the art of strategically placed keywords within a web site in order to increase the likelihood that search engines, such as Google, Yahoo, or Bing, will "see" the web site whenever someone enters search criteria.
Search engines have become increasingly savvy to such practices as "keyword stuffing", in which content is so inundated with keywords that it is obvious that the author is trying to force the search engines to "see" his web site in a higher instance than others. Not so long ago, this would have succeeded; however, now that search engines are running "smarter", they can recognize keyword stuffing and will completely reject sites that practice this.
This presents new challenges for website developers who may be proficient in the technical aspects of design, but lack the expertise of keyword manipulation and placement to optimize the ability of the web site to be shown as a top find in search engine queries.
This has opened an entirely new segment in all areas of internet marketing: the business of SEO reselling. Marketing gurus who are proficient in SEO are now contracting their services to web developers, in order to provide SEO that the web developers can utilize and sell to their clients.
Who Can Resell SEO?
Anyone with a knack for sales and/or marketing, and an understanding of SEO, can tap into this lucrative field. Some companies pay generous fees or commissions for quality SEO, making this a great opportunity for anyone wishing to utilize the internet to generate revenue, without needing to know the technical jargon for web site development
Why Resell SEO?
SEO is not a skill that is frequently seen within the confines of web site development. Companies who outsource web site development and maintenance most likely have no idea what SEO is, let alone how important it is. The web developers have very likely heard of SEO and know what it is, but often lack the skills and expertise to implement SEO.
As an SEO reseller, a business contracts with persons who know and understand SEO, to provide quality search engine optimization in accordance with the specifications outlined for each need. The SEO is sold to the business who, in turn will resell to the client to the benefit of all parties concerned.
Web development companies, and businesses who resell SEO benefit from this arrangement because it is less expensive to outsource these services on an as-needed basis than it would be to employ a sales and/or marketing staff and constantly pay salaries and benefits to keep them.
Are There Any Drawbacks to Reselling SEO?
While the benefits are many, there can be some caveats of which to be aware when considering SEO resell.
* All parties should communicate frequently and with clarity;
* All parties should do their research and make sure the companies with which they are partnering are reputable and in good standing;
* All parties, before signing any binding contracts, should read the documents carefully and make sure they understand all requirements contained therein;
Is This Niche For You?
Whether you are a web developer, SEO provider, or an entity geared to resell SEO, there is every reason to believe that this segment of the internet market is here to stay and generate profit for all who wish to tap into this niche!
Author of this article is associated with Outsource SEO, a renowned SEO India company.