As we know that SEO + search engine optimization is used to get better search engine visibility. It means to get higher rankings - when user searches particular keywords, your website should appear on top SERP. Basically SEO is divided into two parts. On page SEO and Off page SEO. We will discuss about off page SEO in this article.
What is Off Page SEO?
Off page SEO is about promoting your website in the world of Internet. It is performed after on page optimization of a website is completed. Off Page seo activities makes sure that on page activities maximizes its effect on website's performance as well as rankings.
Why It Is Important?
It is quite acceptable that unless you tell Internet world about yourself, you will not be noticed in search engines. Off page activities does exactly the same. It promotes a website globally by proper SEO submissions. These submissions include quality web directory submissions, link building, article creation & submission, press release creation & submission, forum posting, creating blogs & so on.
Off Page SEO Activities
Web Directory Submissions: The purpose of doing web directory submissions is to get inbound links using targeted keywords as anchor texts. One thing to look for is you are submitting your website into relevant category website, for eg. If your website is about medical transcription, then submit your website to relevant category.
The other important thing is to submit a website to directories that have higher page rank than your website. Suppose your website's page rank is 3, then prefer submitting your website into websites with page rank greater than 3.
Article Creation & Submission: This is a very good option for getting quality & relevant visitors to a website. Write an article about the topic related to the services you provide. Article should be informative, not promotion oriented. After that, submit it into the most popular article submission websites with your targeted keyword as anchor text.
Press Release Creation & Submission: Similarly create press releases about your company's products & services with a touch of promotional activities. Then submit it.
Forum Posting: Forums are about discussions. Start discussion about your website's services and put your signatures.
Blog Creation: Blog is also an effective option for website promotion. Maintaining your blog regularly will boost a website's performance.
Above are the off page activities that can be used for better rankings in search engines. For more information, please visit: http://www.globalcloudsolutions.com/seo-services.htm