Nowadays, with thousands of websites in competition out there in the world of the internet, optimizing your site for your local geographic area can help reduce your competition. Rather than trying to rank for a phrase that countless other companies all over your country and the rest of the ebusiness world is trying to rank for, it is better to target locally focused and highly searched keywords.
By optimizing your site for local Australia SEO, your Aussie website will find that they have a higher chance of increasing search engine rankings when they focus on local keywords as well as find that they have a higher conversion rate as for their traffic as well.
By focusing on your local search engine optimization Australia, this will help you get more organic traffic from mobile users whose browsers automatically look for local businesses when they search online.
Here are some local SEO Australia tips for optimizing Australian Websites:
Determine if there is a Market for Your Local Focus
If there is, then narrow your focus. In many cases, the more you narrow your focus, the more chance you have of succeeding. If there is not so large a local market, then you might want to broaden your focus a little.
Claim Your Local Google Places Local Business Listing
According to SEO services experts, the search market in Australia, as in Europe, is dominated by Google at around 90% of the market. So, if you've claimed your local Google places listing, local searchers could see your site first, regardless of the fact that some other companies have been online longer.
However, beyond the Google places listing, other factors come into play that determines how much traffic is sent so it's important to diversify your local SEO strategy and optimize your site and Google listing. You must make sure the information on your listing is accurate and matches that on your site. Likewise, you must also invite happy customers to add reviews to your listing. In this way, Google can be confident it's offering searchers a useful business.
Claim Other Profiles. Claim also your Bing Local and Yahoo Local business listings.
Optimise Your Site For Your Location
To do this, you must put your phone number and your city to your site pages and your meta descriptions. People searching online for a local business often look for someone easy to reach and when they see a local phone number without even having to click, adding your phone number and your city to your site pages and your meta descriptions could mean more phone calls.
Get Involved in Your Online Community
If there are local communities/groups and Australian forums, then get your business to participate in them. In this way, it would let Google know the relevance of your business to a specific area, especially if you're able to include links to your website. But keep in mind to not spam these social communities to avoid from being banned.
Leverage Local Business Directories
Local business directory submissions could help your site appear more relevant locally (Google Australia). Truelocal.com.au, Startlocal.com.au, Hotfrog.com.au and FlyingSolo.com.au as some of the best Australian Business Directories to submit your local websites.
If you don't know how to do local directory submissions, you can ask for assistance from any Australian SEO company that specializes in local SEO.
Monitor your Site and Analyse its Results
By analyzing website traffic reports, this can be very helpful in analysing whether or not your current strategy is working or not.
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