SEO or Search engine optimization is an advertising technique used to get better website's presence in the search engines. At present where computers and internet rule, it is predictable for businesses to set up their online presence. In this way, they could reach out to millions of prospective clients all over the globe. But dominating their company niches online is an entirely different story - and that is where SEO comes into the play.
Let us see how SEO works. Well principally, SEO is the process of obtain links that brings visitors to your site from a different website. To say it in simple, the extra "high quality" links bringing traffic to your website, the top rankings you obtain on the major search engines such as Google, Yahoo and Bing. So what do you mean if you get high rankings on Google, Yahoo and Bing? Let me explain you in this way, individuals use these websites to find information. Based on several researches and observations, individuals are likely to click websites links that come out on more or less the initial two pages of the search results. In general, if you want your website to be "clicked" and visited by individuals and get more traffic to your site, you need to be on the first page of all the major search results, if not on the first place of course. And to be on the first page you need to optimize your website by an SEO professional.
SEO is fairly new advertising and marketing technique, and it has been proven to be extra efficient and effective than conventional marketing methods like print advertising. So if you need to be on top of the search results, SEO is the key.
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